Steve Roach Joins Frosty Acres Brands as SVP, CIO

Alpharetta, GA   August 22, 2018 F.A.B., Inc. (Frosty Acres Brands), announces the addition of Steve Roach as the new Sr. Vice President, Chief Information Officer, effective August 20, 2018.

“Steve is a talented professional, whose broad experience in technology spans more than thirty years with well-known and respected organizations,” relates Chip Walker, President and CEO of Frosty Acres Brands.  “Steve will be a key driver of new technologies and processes at Frosty Acres, and we look forward to his leadership as we continue to develop technology solutions to advance growth and operational strategies for our member distributors.”

In this role, Steve will be responsible for the IT operations of the company and the ongoing development of technology systems that will drive efficiency and growth for Frosty Acres and its member distributors.

Steve served the last nine years in progressive management and leadership roles with Focus Brands, where he was most recently the Vice President IT and CISO.


Frosty Acres Brands is a national marketing and food purchasing cooperative, dedicated to aligning and unifying the sales, marketing, and procurement activities of its Members in order to produce sustainable growth and Member business wealth.  Frosty Acres provides high-quality national brands and private brands, such as Restaurant’s Pride®, to its Members. The Frosty Acres cooperative is comprised of independent food distributors in the U.S., Canada, Cayman Islands, Puerto Rico, and Bermuda. Members of Frosty Acres consist of broadliners, wholesalers, retailers, C-store distributors, system distributors, and center-of-the plate specialists. For more information about Frosty Acres please call 1-800-569-4821, or visit